About Us
About Us
    Li underwear created in 2003, with more than 10000 square meters modern standard factory buildings, the departments of more than 600 excellent professional staff, mainly engaged in international. Domestic first-line brand of R & D and production and own brand operation. This 12 years and the close cooperation of these brands, creating a beautiful underwear perfect version of the type and superior production technology, the industry witnessed a beautiful things grow up a bit, from obscurity to have their own unique favor, condensation of the beautiful things for quality, comfortable. Health, low-key luxury of a persistent dream. The good thing is, from a mere "manufacturing" to gradually become a certain innovation appeal of the "brand management" enterprises, Li is also the role of the completion of the transformation of its role. A collection of R & D, production, sales as one of the mature underwear brand enterprises are carefully hatching.
 
    Of course, the maturation process is not easy. I have always thought that Li this 12 years, why not experience too many ups and downs, way past can maintain a year on year growth and stable development trend, very important reason is that beautiful thing has a a rational and healthy corporate culture, at the same time, it also knew that engage in their own is an extremely sensitive industry, it must be through the rich imagination of the designed to publicize its intrinsic brand culture, rendering it brand personality, only by this way, can let the consumer groups showed a sense of ownership of the loyalty and enjoyable. Therefore, the development of the 12 years, but also in the rational and perceptual things between the relaxation of a degree of relaxation process.
 
    Product R & D, spend lots of money to hire top Italian designer Jason personally surgeon, integration of Europe, Japan and Korea, pop elements, combined with the Chinese culture and aesthetic, with a unique perspective of the fashion and sensitivity, continuation and sublimation of the beautiful things "low-key luxury" of aesthetic experience. Design inspiration will be "urban elegance" of the beauty of simplicity to play to the extreme. This elegant is not too straightforward, but stressed that it "in detail the pretty and intelligent processing demands". The beauty of scientific and technological achievements of life is beautiful things adhere to the development direction and core, over the years on new technologies. The development of new functional fabric and its application, domestic first-line brand recognition and favor, and achieved impressive market reaction. Global select good material for a good underwear, Li products of fabric requirements more stringent, whole system using ultra-fine protein in silkworm chrysalis. Bayer Germany cashmere super heating cashmere fiber. Hot coffee cashmere. Austria Lenzing ultra-fine modal. American long staple cotton and Asahi spandex all imported materials, the achievements of the Li unparalleled touch and comfortable! Let a touch of love become a reality!
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